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Insight. Evolved.

We map emotions and experiences to outcomes

Dragonfly understands your audience’s subconscious emotional response to content, using facial coding and advanced wearable technology, to produce highly accurate and actionable insight

Driving outcomes across multiple sectors

Film & TV

  • Informing sequels & franchise development
  • Concept Testing
    (e.g. rip reels, sales promos)
  • Production Screenings
    (in-production & post)
  • Trailer and Marketing Materials Testing

Advertising

  • Concept Testing (e.g. animatics)
  • Completed ad / comparative ad testing
  • Media planning insight
  • Brand and attention measurement

Gaming

  • Early concept testing
  • In-development player testing
  • Marketing materials testing & insights
  • Franchise analysis

Our 3 audience testing solutions

At Home

The PressPlay Panel watch content from home, providing their thoughts while our facial coding tech maps their detailed emotional responses and active attention levels.

Screening Room

Dragonfly Live Screenings offer the opportunity for audiences to see entertainment and advertising content in a big screen environment, using our wearable tech to capture emotional responses.

In Lab

Dragonfly’s proprietary technology and AI engine can be implemented in a controlled environment of your choosing, where capturing accurate emotional responses and generating insights is required.